Nike had an endorsement contract with Boris Berian, a middle-distance track star who is expected to make the US Olympic team. Nike had a right of first refusal with regard to new agreements. Berian presented an offer from rival footwear manufacturer, New Balance. There is a dispute as to whether Nike matched New Balance’s offer,
I logged onto CNN.COM and immediately noticed my friend’s name next to a CNN headline. What? After some confusion, I realized that CNN has installed Facebook’s Open Graph Plug-in. This article will explain it better than I will, but I’ll try any way. My friend must have indicated that she had ‘liked’ a…
PSFK: Interview with Freshjive re its logoless brandless campaign. MUJI has a ‘no brand’ brand as well – in fact its name MUJI is reportedly an abbreviation for ‘no brand, good product‘ in Japanese.
In a subsequent meeting with Tide marketers, the packaging discussion focused on whether to abandon Tide’s trademark orange. Shoppers on average spend 45 to 60 seconds in the laundry aisle, devoting just seven seconds to choosing a product, making color a crucial guide for finding
Identity Forum: The Bug, the Worm and the Death Star (nicknames for trademarks).
American Girl, the doll company based in Middleton, Wis., is expecting strong demand for the newest doll in its historical character line. The 18-inch doll, which went on sale on Sunday, is named Rebecca Rubin and comes with a storybook that describes her life
Birdsall Social Media: Logos That Look Alike HT MLG
. . . and other information about CRAYOLA Crayons here.
SciFi becomes SyFy. HT PC.