Brands: Interdisciplinary Perspectives
Branding has emerged as a cornerstone of marketing practice and corporate strategy. This book brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and Culture, reflecting the wide-ranging, interdisciplinary interest in the topic, accompanied by new introductions from leading brand scholars, including
Requirements regarding ‘typographical distinctiveness”:
Donald Judd was a minimalist furniture designer so I’ll leave it at that. His La Mansana tables and chairs now go for $90K and $9k respectively. The Judd Foundation, his successor in interest (he passed in 1994), asserts trade dress in the La Mansana table and corresponding chairs (see photos below and in complaint
Case No. 24-20081-Civ-Martinez/Sanchez.
United States District Court, S.D. Florida.March 8, 2024.
If you receive a Rule 68 judgment, be careful how you crow about it.
Rule 68 of the Federal Rules of Civil Procedure is structured to motivate defendants to make settlement offers. It provides that
At least 14 days before the date set for trial, a party defending against a claim may serve on an
United States District Court, N.D. Illinois, Eastern Division. March 7, 2024.
The defendant’s fraud claim fails even to get out of the starting blocks, because the defendant has failed to adequately establish standing to assert the claim.
Amazon satisfies multi-factor test for default:
Case No. 2:20-cv-01215-TMC-MLP.
United States District Court, W.D. Washington, Tacoma.
Motion for default denied wo prejudice for failure to show personal jurisdiction:
Case No. 8:23-cv-01272-KKM-NHA.
United
United States District Court, E.D. New York.March 11, 2024.
Plaintiff has been suing various wristwatch companies over the use of the term RED GOLD. Here, Breitling’s dismissal of plaintiff’s suit at summary judgment provides a road map as to how to make descriptive fair use of even an incontestable mark (and even when there were (allegedly) alternative descriptive terms available to defendant).
From the
From Stobbs summary: Recent Court of Appeal decision (Iconix v Dream Pairs, involving the Umbro ‘double diamond’ logo on footwear) which has clarified the need to take account of the potential for post-sale confusion when assessing likelihood of confusion between two marks. This case could present opportunities for brands to revisit confusion-based claims in the