PSFK: Interview with Freshjive re its logoless brandless campaign. MUJI has a ‘no brand’ brand as well – in fact its name MUJI is reportedly an abbreviation for ‘no brand, good product‘ in Japanese.
PSFK: Interview with Freshjive re its logoless brandless campaign. MUJI has a ‘no brand’ brand as well – in fact its name MUJI is reportedly an abbreviation for ‘no brand, good product‘ in Japanese.