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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Does One ‘No Brand’ Brand Infringe Another ‘No Brand’ Brand?

By Marty Schwimmer on September 16, 2009
Posted in Branding

logoless brandless.jpg
PSFK: Interview with Freshjive re its logoless brandless campaign. MUJI has a ‘no brand’ brand as well – in fact its name MUJI is reportedly an abbreviation for ‘no brand, good product‘ in Japanese.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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