Brand New ponders the Camel cigarettes logo and asks “if it’s Turkish, what’s with the pyramids?” Answer: the pyramids refer to the name Camel and not to where the tobacco is from. Of course.
Just Another Day in Midtown
There I was minding my own business. Cottonelle had some sort of sidewalk promotion, utilizing its ‘Be Kind To Your Behind” tagline, when activists stepped in front of the giant Cotonelle golden retriever puppy-mobile, unfurled a banner, and dropped their pants to reveal underwear emblazoned with variants of the Cottonelle tagline, urging that we be
Crazy Eddie – The Residual Value In The Brand Is IN-Sane.
Those of us who heard the Crazy Eddie commercials growing up will be intrigued by this mention by IPKat that someone attempted to auction the name on eBay, asking for $800,000, and getting no bid higher than $30k. Some background here.
The S, E or X Model
CNN.com: New Car Names – How They Get ‘Em:
Frazier speculates that it’s no accident that carmakers especially like to use the letters S, E or X in various combinations.
But there’s a far greater sin in car naming, as far as some experts are concerned. Automakers commit it when they rely on meaningless
The Name Of The Rose
LV Roses in Japan via Imprintalk.
“Brand New” – Corporate and Brand Identiy Blog
Brand New: Opinions on Corporate and Brand Identity Work (presenting opinions on brand identity and such, from UnderConsideration, a NY-based design firm.
Retro Brand Website
BrandlandUSA: “News and history on brand preservation. Help us save, promote and preserve historic brand names. Help BrandlandUSA™ bring back America’s best-loved dead brands.”
New Blackwater Logo To Target Consumers And Not Bear Paws
The rifle-scope crosshairs so obvious in the old Blackwater logo have been reduced to a set of horizontal elipses that bracket, but no longer enclose, the paw print, which has also changed to more closely resemble an actual bear-paw imprint. The original Blackwater logo had thick white serif lettering draped over the crosshairs on a
Add BEANERS COFFEE To The No Va List
Beaner’s Coffee is changing its name to BiggBy Coffee. POPWink wonders what took it so long.
The East Is Red, for Pepsi
WSJ: Pepsi Steps Into Coke Realm: Red, China
“In most countries, the major rival colas are delineated by color: Coca-Cola Co.’s can is red, while that of PepsiCo Inc. is blue. But in China, Pepsi has departed from tradition and launched a red can as part of a new marketing campaign.”