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Published by Martin Schwimmer

The East Is Red, for Pepsi

By Marty Schwimmer on September 12, 2007
Posted in Branding

pepsi red.jpg
WSJ: Pepsi Steps Into Coke Realm: Red, China
“In most countries, the major rival colas are delineated by color: Coca-Cola Co.’s can is red, while that of PepsiCo Inc. is blue. But in China, Pepsi has departed from tradition and launched a red can as part of a new marketing campaign.”

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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