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Published by Martin Schwimmer

The S, E or X Model

By Marty Schwimmer on March 12, 2008
Posted in Branding

CNN.com: New Car Names – How They Get ‘Em:

Frazier speculates that it’s no accident that carmakers especially like to use the letters S, E or X in various combinations.
But there’s a far greater sin in car naming, as far as some experts are concerned. Automakers commit it when they rely on meaningless strings of letters.

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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