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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

The S, E or X Model

By Marty Schwimmer on March 12, 2008
Posted in Branding

CNN.com: New Car Names – How They Get ‘Em:

Frazier speculates that it’s no accident that carmakers especially like to use the letters S, E or X in various combinations.
But there’s a far greater sin in car naming, as far as some experts are concerned. Automakers commit it when they rely on meaningless strings of letters.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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