TechCrunch: “The Importance of a Good Name: Ditching Simluscribe For PhoneTag“:
The name SimulScribe totally sucks for our business. People have a real challenge remembering the name and they cannot spell it, which is a real problem considering that new customers need to type in our web address to sign up. When your
The Guardian: “Google is named world’s most powerful brand by Millward Brown research“:
Google, GE, Microsoft, Coke, China Mobile.
Discussion of the Droste Effect, packaging that contains a depiction of the packaging.
NY Times: “China Tries to Solve Its Brand X Blues“:
Mr. Guo and the other Li-Ning executives have big plans for Li-Ning sneakers. Although they are currently serving the domestic market almost exclusively, they want to begin exporting to Europe and the United States — and go toe to toe abroad with Nike
Discussion here.
Facebook owns registrations in the US for:
FACEBOOK
It used to own one for THEFACEBOOK but amended it to FACEBOOK. It has applications for:
POKE
32665 (Facebook’s text message shortcode)
FBOOK
THE WALL
F (stylized)
FACEBOOK INSIGHTS
FANSUMER
FACEBOOK PAGES
FACEBOOK BEACON
FACEBOOK ADS
BEACON
SOCIALADS
SOCIAL ADS
Circle (r) Brands is a branding agency that sells names complete with a federal trademark registration already attached. WSJ reports.
BrandChannel.com: “Do People, or does time, kill our favorite brands?”:
From PanAm and Atari to Netscape and Cingular, did people put these brands into the graveyard, or was it simply time?
From the AP:
The History Channel in the United States is now history.
Make that History. The cable network quietly dropped “the” and “channel” from its name recently, claiming History for itself. “Our brand is, in the media landscape, synonymous with the genre of history so I don’t think it’s presumptuous of us to call