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Published by Martin Schwimmer

Why Brands Die

By Marty Schwimmer on March 31, 2008
Posted in Branding

BrandChannel.com: “Do People, or does time, kill our favorite brands?”:

From PanAm and Atari to Netscape and Cingular, did people put these brands into the graveyard, or was it simply time?

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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