The Brand New Blog compiles this history of the Wal-Mart logo and discusses the new proposed logo.
Branding
JETTING To A Protectable Mark
Beauty Marks make valid points about Jet Blue’s‘ new JETTING campaign, and its inability to obtain exclusivity to words such as JETS and JETTING (less so re JETTER).
Earring Magic Ken? Goth Version of Tweety Bird?
IHT.com: “Beloved Characters As Reimagined For the 21st Century“:
An unusually large number of classic characters for children are being freshened up and reintroduced — on store shelves, on the Internet and on television screens — as their corporate owners try to cater to parents’ nostalgia and children’s YouTube-era sensibilities. Adding momentum is
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“The Evolution of Tech Companies’ Logos’
Neatorama: “The Evolution of Tech Companies’s Logos”
Anatomy of a Favicon
Google: One Fish, Two Fish, Red Fish, Blue Fish:
You may have noticed that Google has a new favicon, the small icon you see in your browser next to the URL or in your bookmarks list. Some people have wondered why we changed our favicon — after all, we hadn’t in 8.5 years(!). The
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Great Moments In Honesty?
It’s good preparation for witnesses to advise them not to tell jokes and never, never use irony. Out of context, irony reads badly. The same goes for sleaking to the press. Take this quote in the IHT article “Dress for Less and Less” which discusses how price pressure has force items such as…
Can A Dead Brand Live Again?
NYT: “Can a Dead Brand Live Again?:
With much smaller sales than that megabrand, Brim soon disappeared — except, perhaps, for a vague idea of Brim that lingered, and lingers even now, in the minds of millions of consumers.
What’s that worth? A small company in Chicago, called River West Brands, figures that
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Vuitton v Darfur T-Shirt
Counterfeit Chic: “Copying For Charity”
Tweet Scan As Brand Protection Tool
Put a trademark into TweetScan, a searchable database of Twitter ‘tweets,’ and see what people are saying about your brand.
Whistling A Dirty Tune
The problem with this OGC logo is probably shared with many OGC logos.