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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Brand New: “Less Hyphen, More Burst for Walmart”

By Marty Schwimmer on July 1, 2008
Posted in Branding

The Brand New Blog compiles this history of the Wal-Mart logo and discusses the new proposed logo.
walmart_logo_history.gif

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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