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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Crazy Eddie – The Residual Value In The Brand Is IN-Sane.

By Marty Schwimmer on March 19, 2008
Posted in Branding

Those of us who heard the Crazy Eddie commercials growing up will be intrigued by this mention by IPKat that someone attempted to auction the name on eBay, asking for $800,000, and getting no bid higher than $30k. Some background here.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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