Crazy Eddie – The Residual Value In The Brand Is IN-Sane. By Marty Schwimmer on March 19, 2008 Posted in Branding Those of us who heard the Crazy Eddie commercials growing up will be intrigued by this mention by IPKat that someone attempted to auction the name on eBay, asking for $800,000, and getting no bid higher than $30k. Some background here.