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Published by Martin Schwimmer

This I Have Wondered As Well

By Marty Schwimmer on March 21, 2008
Posted in Branding

camel_pack.jpg
Brand New ponders the Camel cigarettes logo and asks “if it’s Turkish, what’s with the pyramids?” Answer: the pyramids refer to the name Camel and not to where the tobacco is from. Of course.

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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