Wired Article On Click Fraud, Splogs and Zombie Networks

By Marty Schwimmer on January 3, 2006

Wired article: “How Click Fraud Could Swallow the Internet” Discussion of click fraud, impression fraud, splogs and zombie networks, and whether cost-per-action advertising is the answer.

Scan In The New

By Marty Schwimmer on January 2, 2006

Posted in Miscellany

BrandChannel on the effect of RFID tags on marketing.

Blawg In The New

By Marty Schwimmer on January 2, 2006

Posted in Uncategorized

A review of things blawg with New Year’s Resolutions

New INTEL Logo

By Marty Schwimmer on December 30, 2005

Posted in Branding

Filed with the PTO December 21.

More On Whether INTEL INSIDE Is Out

By Marty Schwimmer on December 30, 2005

Posted in What Is This Thing Called Dilution?

In connection with rumors that the INTEL INSIDE mark will be dropped, IPKat provides a gallery of tarnishing images of the INTEL INSIDE mark which makes one wonder: Is tarnishment proof of fame?
Note: the IPKat entry starts with a non-Intel item on geographical indications that is worth reading as well.

I Know You Are But What Am I?

By Marty Schwimmer on December 29, 2005

Posted in Copyright

From the Splog Desk:
First, Jason Calcanis points out that Online Cash King is republishing his blog without authorization.
Then Online Cash King points out that Online Cash King is republishing his blog without authorization.
Jason: Try this – post the following: I, Onlne Cash King admit to violating the Trademark and Copyright Acts and will consent to an order entered against me enjoining me from all such future acts and paying Jason Calcanis damages in the amount of One Trillion Dollars.

LAWYERS.COM Unregistrable As Generic Term

By Marty Schwimmer on December 29, 2005

Posted in Inherent Registrability

Citable TTAB decision rejecting application for LAWYERS.COM on genericness grounds.
Echoing TTablog, my reaction to the decision was ‘coulda told you that in fewer than 29 pages’ although to be fair to the Board, most of the decision is concerned with shutting down a ploy in drafting applications for [generic].com marks.
Trademarks build brands and domain names build pre-brand traffic. When it comes to generic domain names, it appears that you cannot have everything (though some of us will keep trying).