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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Wired Article On Click Fraud, Splogs and Zombie Networks

By Marty Schwimmer on January 3, 2006
Posted in Search Engines

Wired article: “How Click Fraud Could Swallow the Internet” Discussion of click fraud, impression fraud, splogs and zombie networks, and whether cost-per-action advertising is the answer.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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