2007

PERFECT 10, INC., v. VISA INTERNATIONAL SERVICE ASSOCIATION; FIRST DATA CORPORATION; CARDSERVICE INTERNATIONAL, INC.; HUMBOLDT OPINION BANK; MASTERCARD INTERNATIONAL, INC. No. 05-15170 (9th Cir. July 3, 2007)
“Perfect 10, Inc. (Perfect 10) sued Visa International Service Association, MasterCard International Inc., and several affiliated banks and data processing services (collectively, the Defendants), alleging secondary liability under

Burger King franchisee alleges that McDonalds is liable for false advertising in connection with statements made by McDonalds not about Burger King but about McDonalds’ own promotions (which in itself was interesting – it turns out that a company that McDonalds paid to run one of its sweepstakes promotions had embezzled winning game pieces, therefore