2006

The organizers of the Grand Slam tennis events (U.S. Open, Wimbledon, etc) promulgate a dress code that minimizes the use of trademarks, so as to prevent tennis players from looking like Nascar drivers. Some manufacturers argued that Aididas’ three stripe design constituted one such identification that should be prohibited. Adidas sued the Grand Slam group,

Freakonomics notes that:
“Angelina Jolie and Brad Pitt solve a big problem-the illicit distribution of photos of their new baby-by distributing the pictures themselves and donating the proceeds to charity, thereby thwarting the paparazzi free market and potentially setting a new model for future celebrity photo ops.”
However:
There is still illicit distribution. CNN reports