WSC reports on FIFA’s attempts to prevent ambush marketing relating to the you-know-what. Afro-IP comments (and reproduces the ad in question).
SUM and MLS v Black & Decker Re Soccer ‘Ambush Marketing’
Plaintiffs Soccer United Marketing and Major League Soccer have a dominant position in marketing soccer (FIFA and MLS) in the U.S. It grants sector licenses and Makita is the ‘offical power tool’ of plaintiffs. Defendant Black & Decker’s DeWalt sub allegedly practiced ‘ambush marketing’ by offering ticket giveaways and tail-gate parties associated with soccer. Plaintiffs
More On The Big Game
San Francisco Chronicle: “NFL Marketers Want ‘Big Game’ Trademark”:
“One way that advertisers who aren’t NFL sponsors typically attach themselves to the Super Bowl is simply to refer to it as “The Big Game.” As in, “Get your flat-screen TV in time for the Big Game.”
What is a generic term for most people becomes
That Soccer Ball On That Plane Can Mean Only One Thing
International Herald Tribune:”Can’t tell the sponsors without a scorecard”
Continuing our in-depth coverage of ambush marketing in honor of the World Cup, we note that Lufthansa is painting soccer balls on the nose of its planes, to the annoyance of FIFA, and to Air Emirates, which paid a lot of money to FIFA
The FIFA World Cup Is The Official Soccer Championship Of The Trademark Blog
BrandRepublic: “Fifa triumphs in World Cup trademark spat with Ferrero” (Nov 2005)
DW-World.de: “Business and Events at Mercy of FIFA’s Trademark Control.’ (March 2006)
Prague Post: “Court Ruling in Germany eases companies’ uses of FIFA World Cup in marketing campaigns.’ (May 31, 2006)
Yahoo Sports: World Cup Fever hits Germany, from
Blast From The Past On Ambush Marketing
2002 BrandChannel article on Ambush Marketing during the last World Cup.