BrandRepublic: “Fifa triumphs in World Cup trademark spat with Ferrero” (Nov 2005) “Business and Events at Mercy of FIFA’s Trademark Control.’ (March 2006)
Prague Post: “Court Ruling in Germany eases companies’ uses of FIFA World Cup in marketing campaigns.’ (May 31, 2006)
Yahoo Sports: World Cup Fever hits Germany, from sex stores to department stores (June 2006) “Forget Argentina and Brazil” Ben Moshinsky looks at the key players in the mission to protect Fifa’s World Cup IP. (May 2006)