eBay Inc. v. Telebay LLC
By California Northern District Court
California Northern District Court
Filed: March 14, 2008
Plaintiff: eBay Inc., eBay Inc., eBay Inc. Defendant: Telebay LLC
Case Number: 3:2008cv01459

The Neiman Marcus Group, Inc. et al v. Ultra RPM, Inc.
California Central District Court
Filed: March 13, 2008
Plaintiff: The Neiman Marcus Group, Inc., The Neiman Marcus Group, Inc., Bergdorf Goodman, Inc., Bergdorf Goodman, Inc., NM Nevada Trust and others… Defendant: Ultra RPM, Inc.
Case Number: 2:2008cv01723
Team Gordon, Inc. v. Camping World, Inc. et al
California Central District Court
Filed: March 13, 2008
Plaintiff: Team Gordon, Inc., Team Gordon, Inc. Defendant: Camping World, Inc., Does
Case Number: 2:2008cv01731
Possible background here.

Mad Dogg Athletics, Inc. v. J & B Importers, Inc.
California Central District Court
Filed: March 13, 2008
Plaintiff: Mad Dogg Athletics, Inc., Mad Dogg Athletics, Inc. Defendant: J & B Importers, Inc.
Case Number: 2:2008cv01717

softbelly screenie.jpg
Softbelly sold SCREENIE BEANIES, bean bag toys with chamois bellies to be used in wiping a computer screens.

Softbelly’s objects to the judge’s having permitted Ty
to present evidence of “Beanie” products that Ty marketed
after “Screenie Beanies” entered the market. Obviously
those products could not be used to show that the “Beanie
Babies” trademark was in use before “Screenie Beanies”
was, but they could be used as evidence of the likelihood
that consumers would be confused about the source of
“Screenie Beanies.” Carnival Brand Seafood Co. v. Carnival
Brands, Inc., 187 F.3d 1307, 1311 n. 4 (11th Cir. 1999). The
greater the variety of products to which “Beanies” or
“Beanie Babies” is attached, the likelier it is that consumers
would assume that a new “Beanie” product that closely
resembled “Beanie Babies” was also made by Ty.

And may therefore be the reason plaintiff choose to enter that particular new area at that particular time.
Ty v Softbelly (7th Cir Feb 2 2008). Also, interesting discussion of witness tampering by Ty. Also litigation that BEANIE is generic for bean-bag plush toys is left for another day.
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Read this doc on Scribd: Decision Ty Softbelly screenie beanie

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From the AP:

The History Channel in the United States is now history.
Make that History. The cable network quietly dropped “the” and “channel” from its name recently, claiming History for itself. “Our brand is, in the media landscape, synonymous with the genre of history so I don’t think it’s presumptuous of us to call ourselves History,” said Nancy Dubuc, the network’s executive vice-president.
That’s how many viewers already refer to it, she said. “Channel” is a drag on efforts to establish the brand in other media, like on the Internet. There were no licensing issues involved in the switch, she said.
The network has even changed its “H” logo to make it look bolder, less ancient.

There I was minding my own business. Cottonelle had some sort of sidewalk promotion, utilizing its ‘Be Kind To Your Behind” tagline, when activists stepped in front of the giant Cotonelle golden retriever puppy-mobile, unfurled a banner, and dropped their pants to reveal underwear emblazoned with variants of the Cottonelle tagline, urging that we be kind to old growth forests.
cottonelle.jpg