Circle (r) Brands is a branding agency that sells names complete with a federal trademark registration already attached. WSJ reports.
I Prefer His Earlier, Funnier Lawsuits

Woody Allen sues American Apparel for use of his image on a billboard (shown above) (yes, when the complaint’s on Pacer I’ll attempt to get a copy).
Malcolm Gladwell profile on American Apparel.
If you google ‘woody allen look-alike’ you will find numerous discussions of Woody Allen’s pivotal role in developing the right of publicity/privacy,
And What Would March Be Without A March Madness Post?
WSJ.com: Mobile-Phone Programmer Wins Rights to “March Madness:
All kinds of new things are happening in college hoops. The three-point line is getting moved back to 20 feet 9 inches, all four number one seeds made it to the Final Four for the first time in history, and a non-NCAA affiliate has won the right to use March Madness in its programming. (Here’s a post from way back on Friday on the NCAA’s success in defending its trademark.)
A Trademark Blog from 2003 here.
Why TechCrunch Is Suing Facebook For $25 Million

TechCrunch: “Why We’re Suing Facebook For $25 Million In Statutory Damages“:
So we’ve been increasingly concerned about developments at Facebook over the last few months that allow advertisers to post ads using my picture and name to endorse their products without my explicit permission. I’ve received literally dozens of emails from readers asking me if I’m associated with Blockbuster’s Movie Clique application, or the new Jackass movie (no to both).
Some important context here.
Why Brands Die
BrandChannel.com: “Do People, or does time, kill our favorite brands?”:
From PanAm and Atari to Netscape and Cingular, did people put these brands into the graveyard, or was it simply time?
Recently Filed Trademark Lawsuits
Kappa Alpha Order v. Dirty World Entertainment, LLC
Plaintiff: Kappa Alpha Order
Defendant: Dirty World Entertainment, LLC
Case Number: 6:2008cv00008
Filed: March 17, 2008
Court: Virginia Western District Court
Heist v. Laurel Burch Artworks, Inc.
Plaintiff: Jennifer N. Heist
Defendant: Laurel Burch Artworks, Inc.
Case Number: 4:2008cv00484
Filed: March 17, 2008
Court: Pennsylvania Middle District Court
Future Media Architects, Inc. v. Deutsche Lufthansa AG
Plaintiff: Future Media Architects, Inc.
Defendant: Deutsche Lufthansa AG
Case Number: 1:2008cv02801
Filed: March 17, 2008
Court: New York Southern District Court
“Apple Settles “Millions of Colors” Lawsuit”
Fortune: “Apple Settles “Millions of Colors” Lawsuit”:
When you’re a company as high profile and as rich as Apple, you get sued for a lot things, from patent infringement (eight cases since January alone, according to Barron’s) to “sexual harassments with Apple gadgets” (see here). But one suit that was widely derided as frivolous when it was filed last year has been quietly settled out of court, the Chicago Tribune reports.
The terms were not disclosed, and Apple as usual won’t comment, but “settled” usually means that the company paid the plaintiffs something to make their case go away.
“An Operating System for Law: Online Cases”
Law.com: An Operating System for Law: Online Cases:
Carl Malamud has been bothered for 25 years by the fact that U.S. case law is locked away from the public’s eyes. As a wonkish graduate student at the Indiana University School of Business in the 1980s, he was forced on occasion to sneak into the law school library to look something up — because the library was for law professors and law students only.
In the years that followed Malamud has scored an extraordinary track record at getting information into the public domain. Thanks to him and other digital activists, in the mid-1990s the Securities and Exchange Commission put the financial filings of public companies online. In the late 1990s, due in part to aggressive lobbying by Malamud, the Patent and Trademark Office made the full database of granted patents and trademarks available and searchable online. Recently, as part of his effort to get the Smithsonian Institution to free up access to its collection of historical images, Malamud bought and downloaded 6,000 images and posted them on the free Web-sharing service Flickr.
“City of Sturgis Distances Itself From Sturgis Chamber Lawsuit”
Kentucky.com” “City of Sturgis distances itself from Stugis Chamber lawsuit“:
The Sturgis Area Chamber of Commerce filed a trademark infringement lawsuit against a motorcycle rally in Kentucky without the city of Sturgis’ knowledge or consent, according to a release from the city. “We didn’t know it was coming,” Pepper Massey, city Rally Department director, said of the federal court case.
Phenomenon Licensing v MySpace
Extensive discussion of lawsuit against MySpace by the Las Vegas Trademark Attorney here.