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TechCrunch: “Why We’re Suing Facebook For $25 Million In Statutory Damages“:

So we’ve been increasingly concerned about developments at Facebook over the last few months that allow advertisers to post ads using my picture and name to endorse their products without my explicit permission. I’ve received literally dozens of emails from readers asking me if I’m associated with Blockbuster’s Movie Clique application, or the new Jackass movie (no to both).

Some important context here.