
First there were the unauthorized PUMA ads (background here, here and at this point, everywhere). Now we have ads disavowed by NOKIA and by VICTORIA’S SECRET. Bear in mind that there are differences in degree to ad parodies. There are ad parodies clearly presented as parodies (WACKY PACKS, for example). There are

Now here’s ambush marketing. Pepsi owns the naming rights to an arena in Albany that will host part of the NCAA Tournament. Coke is sponsoring the Tournament itself. 

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I was mulling the ramifications of