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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

"Coke Presents the NCAA Tournament from the Pepsi Arena"

By Marty Schwimmer on March 18, 2003
Posted in Uncategorized

Now here’s ambush marketing.  Pepsi owns the naming rights to an arena in Albany that will host part of the NCAA Tournament.  Coke is sponsoring the Tournament itself.  The Pepsi signage will be covered up.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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