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Published by Martin Schwimmer

"Coke Presents the NCAA Tournament from the Pepsi Arena"

By Marty Schwimmer on March 18, 2003
Posted in Uncategorized

Now here’s ambush marketing.  Pepsi owns the naming rights to an arena in Albany that will host part of the NCAA Tournament.  Coke is sponsoring the Tournament itself.  The Pepsi signage will be covered up.

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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