The NY State Bar Association (my bar association) has proposed rules on advertising by lawyers. As far as I can tell, they seem to embrace blogs, and, in my initial read, treat them less favorably than, for example, the unsolicited hard copy material I receive everyday from law firms, who, I imagine, have purchased mailing
Warning: Time Waster – Sloganizer
Fill in a name and this web app will sloganize it.
You Have To Give Email Recipients A Chance To Opt Out
News.com: Kodak pays $26k to settle charges that it sent out 2 million unsolicited emails that did not provide recipients with a method of opting out of future emails.
Yahoo Requires U.S. Advertisers To Block Non-U.S. Traffic?
Boing Boing: ‘Yahoo: if you use our ads, you have to block non-US visitors.’
Four Out Of Five Comparative Statements May Be Misleading
Pfizer, maker of LISTERINE, sues Proctor & Gamble over claim that four out of five dentists would recommend CREST mouthwash, in the Southern District of NY.
UPDATE: From the complaint: P&G sent the Crest product to 344 dentists who were asked to use the product for one week. The dentists were paid $75 to participate…
NY Times on Apple/Lugz Commercials
‘Is Imitation Flattery, Theft or Just Coincidence?‘ – NY Times article on two similar commercials.
Is Paid Word-Of-Mouth Advertising Deceptive?
This letter from Commercial Alert, an advocacy organization, to the FTC, argues that ‘buzz marketing’ (using paid lay people to spread word-of-mouth) can be deceptive. Tidbit: Procter & Gamble reportedly has 250,000 teenagers on its WOM payroll.
Is Black Hat SEO False Advertising or Unfair Competition?
Mark Cuban (Dallas Maverick owner and founder of blog search engine Ice Rocket) posted “Get Your Blogspot Shit Together Google” yesterday, and the Wall Street Journal ran “‘Splogs’ Roil the Interent, and Some Blame Google,’ today, regarding spam blogs or splogs, created to improve search engine rankings.
Might ‘black hat’ search engine optimization techniques…