American Association of Advertising Agencies White Paper: “Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Procedure.”
Ad Age coverage of white paper here.

. . . advertisers would cram ads onto matchbook covers. HT Drawn.

Satellite TV provider DirecTV ran two types of ads. One was targeted at local markets and made claims regarding the availability of that market’s football team’s games on DirecTV and the alleged unavailability thereof on satellite. The other made claims as to the superiority of DirecTV’s high definition signal over cable (see the Star Trek…

IPKAT on the lawsuit in which mobile phone operator 3G uses bubbles to make a comparative point about competitor O2 (which owns a registered trademark in bubbles).

Phone records of candidate for office (a district attorney, running for congress) shows call to ‘fantasy sex’ phone line, lasting 1 minute or less. A second call is then made immediately to a similar phone number belonging to a government office, which number shares last seven digits with the first phone number.
National political party…

In 1934, Upton Sinclair, ‘muck-raking’ novelist, was the Democratic candidate for governor of California. Sinclair had previously run for office as a socialist, and Sinclair referred to his platform as the EPIC movement: End Poverty In California.
The opposition defined Sinclair as a communist. Some in the movie industry filmed actors getting off of box…