“Makers Of Enviga Drink Face False Advertising Suit”
CBS4Denver: “Makers Of Enviga Drink Face False Advertising Suit“: Health watchdog group sues makers of ENVIGA drink for negative calorie claim for green tea extract/caffeinated beverage.
Comparative Advertising
Paper on Ownership Of Ad Agency Ideas
American Association of Advertising Agencies White Paper: “Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Procedure.”
Ad Age coverage of white paper here.
Before There Was Keyword Advertising . . .
. . . advertisers would cram ads onto matchbook covers. HT Drawn.
Time Warner Sues DirecTV Over Star Trek And Football Ads
Satellite TV provider DirecTV ran two types of ads. One was targeted at local markets and made claims regarding the availability of that market’s football team’s games on DirecTV and the alleged unavailability thereof on satellite. The other made claims as to the superiority of DirecTV’s high definition signal over cable (see the Star Trek
Comparative Bubble Case Goes To ECJ
Evidence Of Secondary Meaning In TV Catchphrases?
I confess that I have used the expression “Whachoo talkin’ about Willis?” without ever having seen a single episode of “Diff’rent Strokes” (nor have I ever spelled ‘different’ as ‘diff’rent’) but I am aware where the phrase comes from.
Noted authority TV Land, is coming out with a special “The 100 Top TV Catchphrases
Popularity-Distortion Field
Digg.com is a news-site that uses ‘social bookmarking.’ Readers submit third-party stories and the most popular stories are displayed on the home page. According to this article, one of the most popular posts last week was a laudatory story about a company named InventionLand, an inventor-submission firm (every patent lawyer in the audience just
Political False Advertising Fact Pattern
Phone records of candidate for office (a district attorney, running for congress) shows call to ‘fantasy sex’ phone line, lasting 1 minute or less. A second call is then made immediately to a similar phone number belonging to a government office, which number shares last seven digits with the first phone number.
National political party