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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Before There Was Keyword Advertising . . .

By Marty Schwimmer on December 26, 2006

Posted in Advertising

. . . advertisers would cram ads onto matchbook covers. HT Drawn.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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