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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Is Paid Word-Of-Mouth Advertising Deceptive?

By Marty Schwimmer on October 19, 2005
Posted in Advertising

This letter from Commercial Alert, an advocacy organization, to the FTC, argues that ‘buzz marketing’ (using paid lay people to spread word-of-mouth) can be deceptive.  Tidbit: Procter & Gamble reportedly has 250,000 teenagers on its WOM payroll.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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