June 2010

.JOBS is a sponsored TLD. Wikipedia notes that:

The intended use of the domain jobs is for companies and organizations to register some version of their corporate names and use it for a site specifically aimed at those seeking employment with that company, as distinguished from general corporate and marketing sites in other

Friend 1: He works for Ugoigo.
Friend 2: Ooh-goy-joe?
Friend 1: Yeah “Ooh-goy-joe”
Friend2: What do they do?
Friend1: travel site.
Friend 2: Oh god, that’s my company’s site. It’s pronounced “I go, You go.” No one gets that – we have to re-brand.