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Published by Martin Schwimmer

Real Conversation I Overheard

By Marty Schwimmer on June 9, 2010
Posted in Uncategorized

Friend 1: He works for Ugoigo.
Friend 2: Ooh-goy-joe?
Friend 1: Yeah “Ooh-goy-joe”
Friend2: What do they do?
Friend1: travel site.
Friend 2: Oh god, that’s my company’s site. It’s pronounced “I go, You go.” No one gets that – we have to re-brand.

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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