Domain name renewal was not complex enough, so now be on the look-out for a scam email from mailto:noreply@melbourneit.com.au which advises people that if they renewed domain names through MSN or Yahoo or other resellers, then they need to renew through Melbourne IT. Melbourne is the true registrar for MSN and Yahoo and
2003
"Coke Presents the NCAA Tournament from the Pepsi Arena"
Now here’s ambush marketing. Pepsi owns the naming rights to an arena in Albany that will host part of the NCAA Tournament. Coke is sponsoring the Tournament itself. The Pepsi signage will be covered up.
Three Way Car Trade Dress Tussle
South Bend Tribune on trademark issues inviolving the HUMMER and the Jeep and the Avanti XUV. Interesting history of the Jeep.
Blog Holds Trademark Robot Hostage

Don’t know what to make of this. NameProtect offers trademark policing and monitoring services. I assume that in order to monitor usage of a trademark on the Internet, it must employ some type of spidering software (or ‘bot). Little Green Footballs is a blog that writes on political issues. It keeps track of ‘bots and in…
And Of Course Freedom Fries With That
This NY Times article (registration required) discusses the possible effect of a war on American brands. The article also announces the debut of the McARABIA, a new sandwich from McDonalds consisting of chicken and salad in a bread pocket. Last week, someone attempted to firebomb a McDonalds in Saudi Arabia. No word on whether…
Note to Pyra, Radio and Other Blogging Software Companies
As a new revenue source, you might want to offer bloggers libel and advertising injury insurance.
Question for Discussion re Scraping and Wraps
I was mulling the ramifications of the scraping decision in Texas this week as I was standing in my driveway removing my home-delivered NY Times from its blue plastic wrapper, when the thought occurred to me: “Jeez, when is this winter going to end?” Also: if the NY Times printed a shrink-wrap license on this…
More on Fake Puma Ads

Maybe we need something to take our minds off impending war but the fake Puma ad story is taking on a life of its own. Instapundit implies that Bill O’Reilly thinks the ads are real (CORRECTION: Mr. O’Reilly was really talking about PONY and it’s use of a porn star for its ads. I guess PONY…
However, Grotter Is Being Represented by Snape
J.K. Rowling and AOLTW are moving in Dutch court to enjoin publication of “The Magic Double Bass, a book featuring a girl named Tanya Grotter, an orphan with magical powers and a strange mark on her face.” She also flies on the cover of her book and her name is written in a letters with sharp…
Who Owns MARCH MADNESS?

The Illinois High School Association began a basketball tournament in 1908. By the 1930’s, it was referring to it as March Madness. By the 70’s, it had become an official name for the tournament. It’s unclear (to me) when the NCAA (and Brent Musberger) began referring to its tournament as March Madness but…