Why didn’t I think of this? Why didn’t somebody tell me this before? Teach yourself to compile your emails from the bottom up. First, if there’s an attachment, attach it first. That way you avoid having to send the “Oops, this time with attachment” follow up. Then compose your email before you address it. That way you avoid firing off an incomplete email. No tip yet for avoiding mis-addressing emails other than never use ‘reply to all’ and never trust auto-fill.
Thanks for the tip to Matt Holmann of LexThink.

Billy Goat Tavern, 430 N. Michigan, Monday Night, April 30, 7:30 to 9:30. Convenient to all buses going to bigger better financed INTA parties. Ron Coleman of Likelihood of Confusion, John Welch of TTAB Blog and a domestic shorthair from IPKat will be signing copies of their blogs. My colleagues from Moses and Singer will buy you a drink. Special prize to the best avatar.

Who does Dodge have to pay to use ‘Smoke on the Water’, and how much?
Who does Apple have to pay to use ‘School of Rock’ using ‘Smoke on the Water’ and how much?
I asked my colleague at Moses and Singer, Paul Fakler, these questions.
The song is performed in two ways in the Dodge commercial, first by the ‘engineer’, and second as what sounded to my ears as the Deep Purple recording.
As for the engineer’s version, Dodge would need to negotiate a one-off synchronization license with the owner of the publishing rights (blanket licenses such as a Harry Fox Mechanical License don’t cover use of copyrighted music in audio-visual works). These licenses can run into the tens of thousands or higher if we’re discussing, for example. The Beatles).
As for use in the commercial of what I thought was the Deep Purple version, Paul notes that we don’t know that it is Deep Purple for sure. If a sound recording is used, the owner of the recording copyright, usually the record label, would request a license. If the requested fee for a sound recording is high, the advertiser may be motivated to hire session musicians to create a soundalike recording.
What if the soundalike recording contains some element, such as a vocal (or maybe even an instrument) that is associated with an individual? Then you would consult the Bette Midler/Tom Waits line of cases discussing right of publicity (and neighboring rights).
OK, as for Apple. First, it is using a clip from the movie ‘School of Rock,’ so that presumably is licensed. While the movie company would normally obtained a sync license to use the song, it is not likely that its sync license would have given it rights that extend beyond its use in connection with the movie, In other words, the advertiser that uses a movie clip can’t get rights to the music used in a movie ‘through’ the movie. Therefore Apple would, we assume, also have to obtain a sync licence from the publishing company. As to whether Apple needs to pay Jack Black for his masterful musical performance, probably not, assuming that what we are hearing is the audio portion of the movie, and not a separately recorded version (such as sometimes is found on a movie soundtrack CD).
As another aside, use of the actors’ images in the commercial, as a matter of industry custom, was most likely granted. Maybe Jack Black will get a little extra from the movie company, for this sort of thing.

Discuss, using the phrases ‘Cat Is Not In The Hat”, “Mastercard v. Nader” and “Weird Al Yankovic” in your answer.
UPDATE: Friend of the blog James G. points out that the ‘Here’s to the crazies’ commercial has been done before. Same question as above. As for me, I think both analyses would come out the same way but one parody would be easier to defend than the other.