Claria, the pop-up ad company formerly known as Gator, is seeking $150 million in an IPO. Coverage via Google News here.

Elsewhere, rival pop-up company WhenU has sued the State of Utah alleging tht its anti-spyware law is unconstitutional.  Complaint here.  Via BNA’s Internet Law News.

Google has modified its trademark policy iwth regard to keywords.  It will no longer remove trademarked terms from its inventory of keywords.  It will continue to monitor trademark abuses in the text of ads appearing on its site.  Google policy here.  Coverage here and here.

Page B1 of today’s Wall Street Journal: long article on Hermes and its fight against the Jelly Kelly (background here). Good photographs illustrating side-by-side comparison of Hermes Birkin bag and features in rubber ‘knock-offs,’ such as belt clasps and grommets.

Interesting point: Hermes sells its Birkin bag only to those on a waiting list