Dark Patterns:

This pattern library is dedicated to Dark Patterns: user interfaces that have been designed to trick users into doing things they wouldn’t otherwise have done.

Normally when you think of “bad design”, you think of laziness or mistakes. These are known as design anti-patterns. Dark Patterns are different – they are not

Friend 1: He works for Ugoigo.
Friend 2: Ooh-goy-joe?
Friend 1: Yeah “Ooh-goy-joe”
Friend2: What do they do?
Friend1: travel site.
Friend 2: Oh god, that’s my company’s site. It’s pronounced “I go, You go.” No one gets that – we have to re-brand.

I’m in London Sunday to Tueday. Who wants to go to a museum Sunday afternoon? marty at schwimmerlegal dot com