Brand Spillovers by Prof Eric Goldman (to be published in the Harvard Journal of Law and Technology):
This Article considers the spillover effects of trademarks-in particular, “brand spillovers,” which occur when consumer interest in a trademark increases the profits of third parties who do not own the trademark. Using techniques such as loss leaders and
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Rainy day fun: put your client’s trademarks into this aggregated username search engine, to see if any usernames on the various social network sites incorporate those marks. HT to the Nipper.
NY Times: “Help for eBay Shoppers Who Can’t Spell“:
A handful of new Web sites with names like Typo Bay and Typo Buddy are out to help shoppers save money by searching eBay for misspelled brand names. Such items often have fewer bidders because they don’t appear in search results for people who…
MediaPost.com: Searchers Led Away From Brand Sites:
More than one in 10 U.S. Internet searches for leading brands end up clicking away from the brand owner’s Web site, according to a recent report from research firm Hitwise.
Legal Pad: “Tiny Law Firm Sues Google Over Search Results“:
The problems began with Google after Oct. 15, according to the firm’s trademark infringement suit filed in federal court last week. That’s when Powlen and Berger began punching “Global Law, 94105” into Google – let’s be honest who among you doesn’t spend most
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Out-law.com: Argentine Search Engines Told To Block Famous Names:
Search engines in Argentina have been banned from linking to stories naming up to 100 famous people including football legend Diego Maradona in a move critics have said is tantamount to censorship.
Google and Yahoo! have filtered search results relating to the names on their
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Prof Goldman: “Search Engine ‘Cache’ Function Covered by Implied License – Parker v Yahoo“:
This lawsuit squarely revisits the ground covered in the Field v. Google case, which Google won for 5 different reasons–including that anyone who posts content to the web knowing that search engines display cached copies impliedly licenses the search
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Money.cnn.com: “Google Slaps FindLaw In Effort to Crack Down On ‘Link Juice’:
“FindLaw, a subsidiary of the business information giant Thomson Reuters Corp. (TRI), built Newell his Web site last spring and primed it to appear in major search engines for a fee of about $1,600 per month. It was such a success
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I downloaded the new Google Chrome Browser. The URL window functions as a search window if you type in a term that isn’t recognized as a URL. If I type DELTA or UNITED or LLOYDS per se into the URL windows of Safari and Firefox, they convert that to Delta.com, United.com and Lloyds.com respectively, which…
Nike sues Eastern Mountain Sports for keying ads for its wicking apparel to Nike’s trademark DRI-FIT.
Ad Age commentary here.Nike