“Google Slaps FindLaw In Effort to Crack Down On ‘Link Juice’:

“FindLaw, a subsidiary of the business information giant Thomson Reuters Corp. (TRI), built Newell his Web site last spring and primed it to appear in major search engines for a fee of about $1,600 per month. It was such a success that one year later Newell was willing to sign up for the SEM Advantage product, costing another $2,000 a month. Billed as a “high-octane” way to double or even triple traffic on his site, Newell and others like him understood FindLaw’s SEM Advantage product to be a package of well-placed links designed to lift a Web site’s standing in a Google search. But now they’re wondering if they’re still getting their money’s worth.”