Nike Sues EMS Over Use of DRI-FIT As Keyword By Marty Schwimmer on August 5, 2008 Posted in Search Engines Nike sues Eastern Mountain Sports for keying ads for its wicking apparel to Nike’s trademark DRI-FIT. Ad Age commentary here.Nike complaint nike ems dri-fit – Upload a Document to Scribd Read this document on Scribd: complaint nike ems dri-fit