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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Nike Sues EMS Over Use of DRI-FIT As Keyword

By Marty Schwimmer on August 5, 2008
Posted in Search Engines

Nike sues Eastern Mountain Sports for keying ads for its wicking apparel to Nike’s trademark DRI-FIT.
Ad Age commentary here.Nike

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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