2004

Right now if some of you were to email me you would get a bounceback message that would say ‘The recipient name is not recognized.’   At least one client called me, worried.

The statement might be technically true but misleading, in that all of the email provider’s recipients’ names are not being recognized, due to weekend

I’ve written in the past on the effect of geopolitics on branding.  For example, MECCA COLA and the RAZANNE Doll, are two products targeted to Moslems as alternatives to Western brands.

Will we see Red and Blue brands now?

Update: Blogger Andrew Raff points out that maybe we do already see this happening in the form

Wired article about the waning power of brands.  Interesting graphs on declining premiums that certain brands command.  The argument is, in part, that product information, widely disseminated on the Internet, undermines brand loyalty.

Amazon is seeking resumes for the position of Senior Maanger of ‘Personality Lines.’  The job calls for ‘developing and executing innovative ideas and concepts with regard to exclusive celebrity-focused products on Amazon.com.’  Via Craigslist.

Tiger Woods, through a corporation, purchased a yacht, which he named ‘Privacy.’   In the contract of sale, the vendor was allowed to orally disclose that it had sold a yacht to Tiger Woods, but pretty much any other use of the Woods name was prohibited.  The vendor allegedly printed up brochures naming Woods, and distributed photos to