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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Wired: Are Brands Being Hurt By Informed Consumers?

By Marty Schwimmer on November 5, 2004
Posted in Uncategorized

Wired article about the waning power of brands.  Interesting graphs on declining premiums that certain brands command.  The argument is, in part, that product information, widely disseminated on the Internet, undermines brand loyalty.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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