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Published by Martin Schwimmer

Red and Blue Brands?

By Marty Schwimmer on November 8, 2004
Posted in Uncategorized

I’ve written in the past on the effect of geopolitics on branding.  For example, MECCA COLA and the RAZANNE Doll, are two products targeted to Moslems as alternatives to Western brands.

Will we see Red and Blue brands now?

Update: Blogger Andrew Raff points out that maybe we do already see this happening in the form of W Ketchup.

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About the Author

Martin Schwimmer is a director and a founding partner of the U.S. office of Stobbs, an international IP law boutique, headquartered in Cambridge, U.K.

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