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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Red and Blue Brands?

By Marty Schwimmer on November 8, 2004
Posted in Uncategorized

I’ve written in the past on the effect of geopolitics on branding.  For example, MECCA COLA and the RAZANNE Doll, are two products targeted to Moslems as alternatives to Western brands.

Will we see Red and Blue brands now?

Update: Blogger Andrew Raff points out that maybe we do already see this happening in the form of W Ketchup.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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