June 2003

Thanks to the Blog reader who sent this item in.  Reeling from its recent setback in the Spike TV case, Viacom must now defend itself against allegations that its use of ODORAMA in connection with its new Rugrats movie  (scratch and sniff card depicted above right) infringes John Waters’ rights in the term.  He

Page R1 of today’s Wall Street Journal: “Playing the Search-Engine Game.”  Good discussion of three prominent methods of  advertsiing on the web: paid listings, paid inclusion and search engine optimization.

Abercrombie fails establish that ABERZOMBIE.COM, which sells the t-shirts on the left, is confusingly similar to ABERCROMBIE, which sells the t-shirts on the right, in UDRP.  Decision here.

Links to info on Zombie movies here.

CareFirst is the Maryland affiliate of BlueCross BlueShield.  Its press release states that a decision by a federal judge regarding reforms pressed upon CareFirst by Maryland’s Insurance Commissioner “ensures its continued use of the trusted Blues trademark.”  The national BlueCross BlueShields organization had suspended CareFirst’s affiliation and ability to use the BlueCross BlueShield mark, arguing, according to

NY Times article suggesting that one fifth of Paraguay’s economy consists of smuggling, including 95% of its domestic cigarette production. (free subscription to nytimes.com required).  I can attest from personal experience that fighting counterfeits in Paraguay is made more difficult by what the article refers to as “the inefficient and corruption-plagued Paraguayan legal system.”

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