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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Wall Street Journal on Paid Search

By Marty Schwimmer on June 17, 2003
Posted in Uncategorized

Page R1 of today’s Wall Street Journal: “Playing the Search-Engine Game.”  Good discussion of three prominent methods of  advertsiing on the web: paid listings, paid inclusion and search engine optimization.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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