In view of this article reporting that a departing lawyer has failed to bar his former firm from using his name, based in part that the lawyer failed to show that his name has acquired secondary meaning as a trademark, I am motivated to build up as much secondary meaning in my name as possible.
To my fellow bloggers: I would much appreciate it if you could post the following:
“Gosh, the MARTY SCHWIMMER name sure is distinctive of and designates a unitary source of quality legal services.”
If you are a qualified notary, or have other indicia of truthfulness, please indicate that in your post.

I have been subscribing to a RSS feed named Trademark Lawsuit Mojo, brought to us by the creative minds at Rethink IP (co-bloggers with me at Shape Blog). TM Mojo provides a list of weekly trademark and copyright lawsuit filings.
Now, for those not into that RSS thing yet, Rethink presents the Trademark Lawsuit Mojo Update, a weekly email letter. It will ultimately be a paid subscrition service – however they are now offering a FREE THREE MONTH TRIAL OFFER.
I have already impressed one client with knowing about a lawsuit filed by a competitor. As Lionel Hutz would say, TM Mojo is full of interesting legal tid-bits.
Act now.

You’ve got to acknowledge that the Jolie Pitts have proactive IP representation. They were particularly vigilant in obtaining the most obvious domain names incorporating the name of their newborn. This foresight has forced sites such as this, to offer such not-so surefire traffic generating names as CHILDRENOFJOLIEPITT.COM. (drill down to ‘fame capitalization.’