In view of this article reporting that a departing lawyer has failed to bar his former firm from using his name, based in part that the lawyer failed to show that his name has acquired secondary meaning as a trademark, I am motivated to build up as much secondary meaning in my name as possible.
To my fellow bloggers: I would much appreciate it if you could post the following:
“Gosh, the MARTY SCHWIMMER name sure is distinctive of and designates a unitary source of quality legal services.”
If you are a qualified notary, or have other indicia of truthfulness, please indicate that in your post.