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The Trademark Blog

Published by Martin Schwimmer

What Is This Thing Called Dilution?

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MR TRADEMARK v MR TRADEMARK ABUSE

By Marty Schwimmer on July 16, 2007
Posted in What Is This Thing Called Dilution?

egads.

Spamization Watch: WHAC-A-MOLE(r) In Iraq

By Marty Schwimmer on July 12, 2007
Posted in What Is This Thing Called Dilution?

WHAC-A-MOLE turns out to be a registered trademark for arcade games and various goods and services, owned by Bob’s Space Rangers.
Here is “Myth 3” from the White House’s ‘Iraq Fact Check“:
“The U.S. is playing “whack-a-mole” (sic) in Iraq.”

Thomas And The Tarnished Trademark

By Marty Schwimmer on June 20, 2007
Posted in What Is This Thing Called Dilution?

NY Times (reg req): A Lesson That Thomas Could Teach (regarding the owner of the Thomas the Tank Engine property distancing itself from the toy recall).

Dork Peppermint Patties

By Marty Schwimmer on April 7, 2007
Posted in What Is This Thing Called Dilution?

Frederick News-Post Online: “Hershey to sue over alleged logo infringement” (Hershey sues vending machine operator that distributes DORK PEPPERMINT PATTIES stickers).

McDonald’s Seeks To Redefine ‘McJobs’

By Marty Schwimmer on March 28, 2007
Posted in What Is This Thing Called Dilution?

AP: ‘McDonald’s Seeks To Redefine ‘McJobs‘:
“McDonald’s Corp. is reviving its campaign to ditch the dictionary definition of “McJob,” this time setting its sites on the vocabulary of Britons. The world’s largest fast food company said Tuesday it plans to launch a campaign in the U.K. this spring to get the country’s dictionary…

The “OSCAR in Italian” Decision Is A Pretty Significant Decision

By Marty Schwimmer on March 16, 2007
Posted in What Is This Thing Called Dilution?

I would imagine that the amicus committee at INTA has already been notified on this one. RAI, an Italian broadcaster’s distributed (by satellite) into the U.S. award shows using the word OSCAR in the title such as the WINE OSCARS. The Academy sued RAI in Los Angeles. RAI defeated a summary judgment motion, creating an…

THE DIG v. DIGG

By Marty Schwimmer on February 28, 2007
Posted in Likelihood of Confusion, What Is This Thing Called Dilution?

Lucas Films has a registration for THE DIG, a video game from 1995, used copies of whichI found for sale on eBay and on Vintagegaming.org.
DIGG is an archetypical ‘user content’ website – it is a news and information site listing stories from all over the web, based on voting by Digg members. Perhaps you’ve…

The Thing On TV On Sunday Between, Uh, That Team And, Uh, The Other Ones

By Marty Schwimmer on February 9, 2007
Posted in What Is This Thing Called Dilution?

You know how the NFL polices the mark SUPER BOWL, as in, a store can’t say ‘Your Super Bowl Party Headquarters,’ because, you know, people would be confused.
So stores would say “Your Big Game Headquarters” or “Buy some snacks for your Big Game Party”?
Well, check out this pending trademark application, currently…

Lower Case J, Huh.

By Marty Schwimmer on February 8, 2007
Posted in What Is This Thing Called Dilution?

BlackBerry and BlackJack, now Blackjack, settled.

Trayf

By Marty Schwimmer on February 1, 2007
Posted in What Is This Thing Called Dilution?

Assraelis video.jpg
Improper combination of milk and meat here (Use of The OTHER WHITE MILK by breat-feeding activist, protested by Pork trade association, owner of THE OTHER WHITE MEAT). Demand letter from Pork Board here.
Improper combination of the kosher symbol and porn, here.
Competing kosher symbols here.
God Hates Shrimp website

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