
Texas Whataburger (“TEXAS”) adopts and obtains federal registration of mark in 1957. It expands regionally but not into Virginia. Virginia company (“VIRGINIA”) adopts virtually WHAT-A-BURGER for identical services, allegedly before 1957. It never expands beyond Virginia. TEXAS runs across VIRGINIA in 1970, and alleges ownership of superior rights. The matter remains unresolved. In 2002, TEXAS approaches VIRGINIA
Several former players (including Marques Haynes and Curly Neal) are suing the
UGG v. UGG for sheepskin boots. Is UGG a generic term for ugly? Story
JOE’S STONE CRAB 
Turns out there is a robust and competitive market in paintballs.