TTAB decision holding HOTELS.COM to be generic.
Genericide
Verbable Trademarks
By Marty Schwimmer on
Posted in Branding, Genericide
Further to our previous post on the verbing of trademarks (as in, I Tivo’ed the show, or I Zappos at work), naming blog Away With Words discusses the issue from a marketing perspective and makes the points that clients often want precisely that: verbable names.
“No Trademark Protection for ASPIRINA”
By Marty Schwimmer on
Posted in Genericide
Patently O: “No Trademark Protection for ASPIRINA”
I Would Let You ZAPPOS At Work
By Marty Schwimmer on
Posted in Genericide
Interesting post with comments at The Seattle Trademark Lawyer regarding Zappos running a campaign titled “So I ZAPPOS At Work.” Michael is correct as the conventional wisdom (as embodied in this INTA brochure) that a trademark should be used as an adjective, not as a verb or a noun.
Wrong: I XEROXED the PLAY-DOH.…
And There You Have It, Apple’s Position Re PODCAST
By Marty Schwimmer on
Posted in Genericide, Podcasting
Clear and to the point. Apple doesn’t claim rights in the term PODCAST used in relation to podcasts.
Googlin’
By Marty Schwimmer on
Posted in Genericide
Pretty entertaining communication from Google re use of Google as a verb here.