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The Trademark Blog

The Trademark Blog

Published by Martin Schwimmer

Verbable Trademarks

By Marty Schwimmer on June 15, 2007
Posted in Branding, Genericide

Further to our previous post on the verbing of trademarks (as in, I Tivo’ed the show, or I Zappos at work), naming blog Away With Words discusses the issue from a marketing perspective and makes the points that clients often want precisely that: verbable names.

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About the Author

Martin Schwimmer is a partner in Leason Ellis, an IP law boutique in White Plains, NY. His practice is concentrated in the area of U.S. and international trademark law and domain name counseling, prosecution and litigation.

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