NY Times Columnist David Pogue saw “National Treasure 2” and felt mis-led by the trailer, which seemed to contain bits left out of the final cut. Pogue asks:
Just how different can a trailer be without becoming false advertising?
In this case, those lines from Riley made the movie seem funnier than it was, the
Slashdot: “Trekkie Sues Christie’s for Fraudulent Props“:
“Christie’s spokesman Rik Pike stood behind the authenticity of the auction and said the disgruntled buyer’s case had no merit. The lawsuit, filed in state court in Manhattan, demands millions of dollars in punitive damages and a refund for the visor and two other items Moustakis
Phillips Domestic Applicances v. Braun and P&G, CV 07 CV 11290 (SDNY Dec 17 2007) (complaint on Pacer):
“Braun has been losing market share in the U.S. electric shaver business to Norelco – the brand owned by Phillips – for years . . . To reverse this trend, Braun and its new owner, P&G, needed
TV Predictions: “DIRECTV and Cox Settle HD Lawsuit:
As part of the settlement, Cox has agreed to remove the claim that “HD looks better with cable” from its web site, according to Multichannel News.
NY Times: “‘Seaweed’ Clothing Has None, Tests Show“:
“One of [Lululemon’s] lines is called VitaSea, and the company says it is made with seaweed. The fabric, according to product tags, “releases marine amino acids, minerals and vitamins into the skin upon contact with moisture.”
Lululemon, which has received positive media
STL: Basketball manufacturer wins $8 million in false advertising damages against competitor who claimed that its basketball was innovative.
Cingular claimed it had the fewest dropped calls. Sprint complained. And now AT&T (which took over Cingular) has dropped the claim.
MediaPost Publications: IAB Tackles Lead-Generation Best Practices:
“Amid continued controversy surrounding the business of lead generation, the Interactive Advertising Bureau stepped in Wednesday with a list of best practices to help standardize the transfer and receipt of data between advertisers and lead-generation service providers.
. . . .Still, marketers are questioning the legitimacy of many
Broadcast News Room: “Comcast, Qwest Settle Broadband-Ad Dispute“: Comcast sued Qwest over ads in which Qwest claimed that 72% of Internet Users thought that Qwest’s broadband service is faster than or as fast as Comcast’s (editor’s note: Internet users’ perceptions of speed apparently being more important than reality). The parties have settled and
Burger King franchisee alleges that McDonalds is liable for false advertising in connection with statements made by McDonalds not about Burger King but about McDonalds’ own promotions (which in itself was interesting – it turns out that a company that McDonalds paid to run one of its sweepstakes promotions had embezzled winning game pieces, therefore