Bloomberg: CitiGroup to sell umbrella logo St Paul Travelers.
The biggest U.S. bank plans to sell its red umbrella trademark to St. Paul Travelers Cos. and operate under the “Citi” name after failing to get most consumers to think of anything except insurance when they saw the 137-year-old symbol. The deal, announced in separate
Is This Use Of The Mark In Commerce?
MIT Ad Lab: The advent of Internet-based flight tracking technology enables an entirely new kind of skywriting. Gulfstream Aerospace sent up one of their $50M business jets today on an 8.5-hour test flight spanning 11 states for the sole purpose of leaving their mark on the Net in the form of a flight track
Apple Ends Dispute With Beatles Over Trademarks
Bloomberg: Apple Ends Dispute With Beatles Over Trademarks
In 2003, I wrote here:
“In 1989 Apple Computer paid Apple Corps. (the Beatles’ label) $27 million to settle a trademark lawsuit. I believe that Apple also paid several million in legal fees at the time (Apple’s unsuccessful attempt at getting insurance to pay its fees reported
Time Waster: Sports Logo Website
The illustrated history of sports logo: SportsLogos.net.
76 Balls
WSJ: “Fans Leap To Save A Road Icon” (sub req):
“Surveys showed that consumers preferred gas stations that were well-lit and had a “bright, clean look,” he says. Color experts hired by the company said a red and white palette conveyed this orderliness. The orange balls didn’t fit.
Starting in 2003, the balls started coming
My Annotatation of “How Apple could fight Cisco”
How Apple could fight Cisco
By Tom Krazit
Staff Writer, CNET News.com
Published: January 12, 2007, 4:01 AM PST
MY COMMENTS ALL CAPS.
News analysis A cell phone is to an Internet phone as an airplane is to a faucet?
That analogy isn’t likely to appear on the SATs next year. But that’s precisely the
Text of Complaint In Cisco v. Apple
News.com is hosting a copy of the complaint in Cisco v. Apple.
Interesting aside: Apple allegedly blew the Ocean Telecom cover when it filed an application in Australia for iPHONE in Sept 06, identifying the same Trinidad & Tobago application for iPhone as a basis for convention priority, as is the basis for the
Reuters: Cisco Expects Apple Agreement On iPHONE Trademark
Reuters:
NEW YORK, Jan 9 (Reuters) – Cisco Systems Inc. (CSCO.O: Quote, Profile , Research) said on Tuesday it expected to reach an agreement with Apple Computer Inc. (AAPL.O: Quote, Profile , Research) later Tuesday on its “iPhone” trademark after Apple unveiled a mobile phone with the same name.
Cisco spokeswoman Penny Bruce said the
This Blog Needs A Mascot
Agenda inc.: “Marketers Expand Brands With A Bit Of Character” (on the use of ‘brand ambassadors).