From Forrester Research’s 2005 Technology Brand Scorecard:
“In a reversal of the 2003 brand scorecard results, the past two years saw most device manufacturers’ brand trust fall; only Apple and TiVo saw their brand trust rise. While brand trust dropped overall, there is tremendous variation in brand trust and in brand potential. In Forrester’s…

People apparently like to make things out of PEEPS.

‘The History of Nipper and His Master’s Voice.”

Coverage of troubles for the manufacturer of the WINCHESTER Rifle here. Image from website of WINCHESTER gun collector here.

In the RED BULL story we noted that team name formulations such as RED BULL NEW YORK are unusual for U.S. sports franchises. RW, a long time reader, emails me to point out that the ANAHEIM MIGHTY DUCKS and the HOUSTON COLT-45s (what the Astros used to be called), would seem to fit the bill…

The aptly named STRANGE NEW PRODUCTS BLOG. HT WordLab.

The owners of the RED BULL energy drink have announced its purchase of the Major League Soccer franchise, the New York MetroStars , which will be re-named RED BULL New York
While incorporating a pre-existing trademark into a sports franchise has been done for decades in other countries (YOMIURI GIANTS, BAYER LEVERKAUSEN), and while various…